Casino and sportsbook.
Same channels, different timing.
We work only in iGaming. The channels are the same for both verticals; the timing, the offers and the compliance checks are not.
Casino
Crypto-native and fiat-licensed operators. First-deposit acquisition, reactivation of dormant databases and VIP flows, each run as its own campaign with its own CPA.
Casino demand is flat through the week, which makes it a volume and segmentation problem rather than a timing one.
Plan a casino campaignFirst-deposit acquisition
New players, your welcome offer, your markets. Email carries the volume, SMS carries the bonus deadlines, Google Ads catches brand and bonus searches where it is allowed. Billed per first-time depositor or on revshare.
Reactivation of your own database
Registered-never-deposited and dormant depositors, segmented by last deposit and game preference, with a redeposit offer and a deadline. The cheapest deposit a casino can buy and the one most operators under-invest in. You supply the list; we supply creative, sending and sequencing.
VIP and high-roller flows
Smaller sends, bigger offers, a personal tone, to segments with proven deposit values. Fewer depositors, much higher average first deposit. Run as its own campaign with its own CPA because the economics do not resemble mass acquisition.
Crypto and fiat
Crypto-native brands lean on email and SMS and sell instant withdrawals and provably fair play. Licensed fiat brands add Google Ads where it is allowed and sell trust and local payment methods. Hybrids get both playbooks, split by market in the traffic plan.
Sportsbook
Acquisition planned against the fixture calendar: pre-match email the day before, SMS before kick-off, in-play pushes at half-time, next-fixture reactivation after the whistle.
Sportsbook demand spikes around fixtures and collapses between them. Acquisition has to be planned against the calendar, not the week.
Plan a sportsbook campaignPre-match
An email the evening before with the welcome offer and the headline market. An SMS ninety minutes before kick-off with a boosted price and a short tracked link. This window produces most sportsbook first deposits and is the one email alone is too slow for.
In-play
A single SMS at half-time or after a key moment, with an in-play market and a deadline. Short, native, opt-in only. In-play pushes are where the highest single-day deposit counts come from.
Tournament sequences
Champions League rounds, NFL playoffs, Grand Slams, IPL: a sequence across the whole window rather than one-off sends, so the list is warmed into the final rather than burned on the opener.
Post-match reactivation
Registered-never-deposited and lapsed bettors get a next-fixture offer within twenty-four hours, while the sport is still on their mind. Usually the cheapest deposit in the cycle.
Want more
depositors?
Tell us casino or sportsbook, which countries and how many depositors you want. You get a plan per channel with expected depositors and price per depositor within 48 hours. No retainer.